How To Use Social Media For Churches

by Karen Petrauskas | Feb 15, 2019

Is your church on social media? Part Two (find part one here)

Your church may already have a social media presence, but is it enough? How can a church reach those in need, their local community, or their own congregation?

It’s not possible to reach every single person you hope to, however using social media gives you a better chance in reaching more people than you could offline. Social media gives a church more opportunity to reach its members, the people in their community and those searching for more to life. It’s a way to engage directly with these people in a manner that they’re comfortable with, where they are and in their own time.

Social media for churches can mean becoming known in the local area, and becoming a place that people are talking about… “Hey what’s going on at XXX church?” are the types of conversations that could start from posting on social.

Just watch any group of people, young and old – many are spending their time looking at their phones or mobile devices. The majority will be on Facebook or searching the web for information. They are searching for something significant. Something that gives them substance and a meaning. If a church can get in front of them in their place of ‘go-to’, it can be a step towards growing the church and seeing lives changed.

Where do you start?

Not all churches have the resources to be on every social platform that’s out there. In fact, unless you’ve got a dedicated marketing team that has time to do social, it can be hard for any organisation to spread themselves over all the social media channels. But for churches, as we mentioned in our previous post, social media is often the first thing to be dropped when there’s not enough time in the day. Therefore, it’s good to establish what platforms would work for your church, establishing where people are hanging out, and then focusing on these platforms to grow an effective community.

This could be Facebook, Twitter, Instagram, YouTube … the choice depends on where your church audience is most likely to be. Then when you’ve established what channels will work best, use the strengths that lie within your church team. Are they creative? Are they good at photography? Do they enjoy writing?

Each is a specialty for a social media platform. Use your teams strengths to build a profile and start engaging with your audience.

Start engaging

Once you’ve chosen which platforms to use, it’s important to be active on them. Most churches will have a Facebook page however it doesn’t look good for anyone searching for local churches to land on your page and find that the last post went up over a month ago. In today’s society, people are on social and that’s where they expect to communicate. That may be through an image, a blog post, a quote or bible verse – but they want to see engagement on social media and if it’s not there, they will move on quickly.

There is so much content online that it’s easy for someone in one swipe to be on another church Facebook page, instead of yours. If you’re not familiar with how social works or have tried to stay away from it as much as possible, it’s not time for that to change – or to find someone that can do it for you! It’s important to meet the people where they are.

Churches are not called to sit inside and keep riches for themselves – no, they are called to go and make disciples of all men (and women!). Therefore, it’s time to use social media to spread the gospel, to invite others to Sunday services and midweek meetings, it’s time to bring the children into Sunday school and to youth groups and whatever else you have going on in the church throughout the week.

Talk to people through the church pages and posts, create posts that ask questions or invite comments or feedback. Be proactive in your approach for every post that is delivered. And more importantly, when people do react, take time to respond to each individual – show love, care and attention. If you’re not sure on what type of content to post, try looking a few other church social profiles. You’ll get an idea of whey content people are engaging with, what works well for a church and how you can adapt their ideas to help you grow your audience.

Don’t wait until it’s too late

The church needs to grow. There are people everywhere we go who haven’t heard the good news so it’s your time to make a difference and to show that there is more to life. Your church could be in front of those people on a daily basis if social is handled correctly. You could provide the answer to their problems, if you are there to listen. By being active on social media on a daily basis, you can give hope to a searching crowd. Nothing will kill your online presence more than an inactive social media account. Set up, engage and be proactive – and keep going with it.

It’s a lifeline

Social media is a lifeline to your community and one that needs to be used and exercised if you want your church to thrive and to grow. It’s not about conforming to the ways of the world but it’s about being diverse in the ways that you reach out. Promoting events and showcasing news about the life of the church only enhances your presence and draws people to a place that’s active and on fire for God. Does your church have something to shout about? Do you want to be a lifeline to your neighbours? Use social media to communicate.

Get started with Facebook

Facebook is the place to start when it comes to social media for churches. It’s the most common, most expected and most sought out place for a church to be found, other than a website. If you’re not already on Facebook, this needs to be a priority. From there, a church and its leaders can engage with other church groups, which is a fantastic way to promote your own church page and get people engaging with your content. Facebook is a place where [most] people have a presence, so it’s a brilliant way to let your congregation know what’s on that week. It’s also somewhere to give study notes, to share a countdown to an event, to offer prayer, to give inspiration or motivation, and a place where people feel safe communicating.

People love visuals

While Facebook is the most popular platform for churches, Twitter is slower to catch on and only approximately 13% of churches are using Instagram but still highly effective for those who do use it [well]. However Instagram is popular place to be and especially for the young at heart. Do we want to see youngsters in our churches? They are not the church of tomorrow, they are the church of today and they need reaching as much as anyone else. Integrating an Instagram strategy into your church marketing could be a brave step to take but so worth it. Instagram users tend to be active on a daily basis. The engagement rate is high and relatively easy to maintain once you’ve set up. 65% of Instagram impression ads are video content, you can use that! Your pastor could do regular 1 minute snippets, the youth group could give matchstick testimonies, you could include a clip from Sunday services.. there are many possibilities and ways to get creative. From there you can promote charity events, mission news, your weekly church diary, bible verses and images from the life of the church. Instagram for churches is a positive step forward in reaching an audience right where they are.

Have a marketing strategy in place

As with anything you that effects other people, there needs to be a policy and your social media is no exception. Planning out a strategy of how to use social media effectively is a key to its success. By implementing the above points and using a designated person(s) to take care of your social, you’ll be able to see effective church growth and a channel for communication taking place. Take the time to understand what the different channels do and the value they can provide and establish which ones will work for your church. Not every church is the same, and not all platforms work for every church. Once you’ve started planning and putting those plans into action, ensure that you monitor the results and be sure that what you’re doing is worthwhile. The idea behind social media is to be social, is that what you’re achieving and if not, how can that change for the better?

For each channel you choose to work with, create a goal or purpose for using it and measure the results that come from it on a regular basis. It can be quite eye opening when you look into the analytics of a social media account to see what posts or content have the most engagement and what is attracting people to your profiles. Engagement is the key to growing an online presence. And finally, be sure to promote your online channels on any offline content; newsletters, notices, on the church notice board outside, flyers and event promotions – wherever you have a chance, share your profiles. You want your audience to engage with you, so they need to know where and how to find you online. The most important step for any church using social media, is to not let it slip or fade away. Where there is a presence, it should be a good one. It’s better to have one or two profiles and do them extremely well, than to have six or seven and for them to not mean anything or provide value.

Use the people in your church who can do social media well, who understand its importance and who have a passion to see it used properly. If the task if given to someone who doesn’t enjoy it, the job will not be done to a high standard. As churches, we should be aiming for excellence, not ‘it will do’. God always gives you the best, He wants the best for all His children, and as a church we should be providing the same in terms of value to others.

If this has got you thinking about a social media strategy for your church but you’re not sure where to start, KJP Creative have a passion to work with churches and Christian organisations and would love to help. Get in touch to find out what we can do to get your church on the social media map. Blessings, Karen. PS. You can also grab our free downloadable social media awareness days calendar to help you get organised with social.

6 Reasons Why Churches Should Use Social Media

by Karen Petrauskas | Feb 7, 2019

Is your church on social media? Part One

If you want to reach more people, you have to be where the people are. Fact. That is relevant to businesses large and small as well as churches – of any shape and size.

Often the church gets left behind because it doesn’t see the need to be like other organisations or businesses, by being online or on social media, or even without a website in some cases, but in fact as society evolves and more people turn to technology, the church is left in an open space of not reaching out in effective ways to grow and build their church.

If you take some time to Google ‘why should churches use social media’, you will be bombarded with case studies and reasons as to why the church should be online. It may even be too much for you comprehend but in the society that we live in, it’s important to get a grasp and understanding of how important social media is to the life and community that our churches are within.

So why should a church be on social media?

Your church needs to be found

When people are searching for a church, gone are the days where someone will look in the yellow pages or local newspaper to see what churches are in their area. A person is 95% more likely to turn on their computers or mobile device and Google ‘churches in my local area’. From that point on, it is down to what they can source online as to where they may end up on a Sunday morning.

They may find your church through the website listings, they may even find it through a relevant Facebook post, but a website and social media work together to build an online presence where the church is reachable and attractable to those they want to reach out to.

When planting a new church, a church needs to dedicate time to ensuring they can be found on the map. This means including SEO (search engine optimisation) into website copy, speaking the language of your audience and building an online foundation of what your church is about so people can experience before they try. (this is a whole topic on its own really, so feel free to get in touch to find out more about SEO for churches)

Social media and websites do not compete for attention, they work together to build a customer’s journey and experience and to build relationships.

When a church can be found online, it allows a person to experience what the church is about before they even decide to make a visit. The more they can find out online either through a website or a social media presence, the more they will know if it is a place they feel called to. Social media provides customer experience, a reason to want to find out more, and gives an open invitation to all those who are seeking.

Churches on social media can have influence

Putting time into building a social media strategy for your church is so worth its time. Often it’s the social media marketing that gets left behind when a church runs out of time, money or resources but how many more people could you reach if a strategy was laid out to specifically grow the church and target people in this way?

We are called to help and serve others, to influence and be salt and light – how can we do that if we’re not connecting with the world? How can we know what influences are attracting our young people, what issues are surrounding our community and what emotions people are feeling if we are not right there seeing it with them? It’s about supporting a hungry and hurting world in a place where they feel safe and secure. If people realise that there are churches there ready to help and get stuck in, they’re more likely to take a step of faith to come into the building on a Sunday (or any day of the week for that matter) and start connecting with you.

Church, be where the people are

People are on social media. You only have to walk past the bus stop, look in a coffee shop, stand in the university canteen to see that a large majority of people will have their heads down in their mobile devices or laptops. People are hungry for information, people are searching for answers. If the church can get out in front of those people and provide the answers to their questions and show care and attention to detail, they will respond. People are crying out for life support – and we as a church should be there, ready and willing to dive in and help. We can’t wait for people to walk through the church doors, we need to step out, be a beacon of light and invite them in. These invitations can come through the tactfulness of a social media post, a Facebook campaign or even network groups where relationships and trust can be built.

Social media can build relationships

Why are you on social media (personally)? It’s to connect with friends, to check in with family, to see the next job opening, to keep up with news. And the church can use this in just the same way to build the church and to reach their community.

A church Facebook page should automatically attract the members of that church, if the content from the page is engaging and fulfilling, it will encourage those users to share the posts. These posts will then be seen by the friends and family of the people sharing the content and before long you have a whole new audience who has the potential to see your posts. What can you post that will grab the attention of a non-believer? What content could you share that will spread the gospel? What images and videos can you post that will share the love of Christ throughout Facebook? If a social media plan is followed, a church can easily build up a stream of content that is there to build relationships with their whole community and way beyond.

Just like walking the local streets and leaflet dropping, a single Facebook post could have the same effect with more impact than that one leaflet. And it’s a lot easier for people to share that post with others than handing one leaflet around to friends. The potential in social media posting is incredible and the church can really get to know people, can start to communicate with individuals and help where they can through the various social media platforms.

First impressions count

We could emphasize the need for social media in churches all day but if accounts/profiles are not updated on a regular basis, it will not give a good impression to the people who stumble onto their page. Just like anything, social media needs to be a regular occurrence. It’s better to do something well than to do it badly. And this is the sad case with many social media accounts. Churches see a need to set up a Facebook page for example but then leave it idle for months on end, meaning that when people are searching for churches in their area or something for their youngsters to get involved in for example, the church looks disinterested, old and tired.

The same goes for a church website.

Whether it be a Facebook page or a website that a user finds themselves on – if it doesn’t look attractive or meet their needs, they will leave and search for something else. What could you be including that will meet a need?

We need to strive for excellence, we need to give people what they are searching for. Take pride in the appearance of presentation and your online presence. Be excellent in all that the church stands for.

Showcase your church’s vitality

Social media platforms are the perfect opportunity to showcase what your church is about. This is a place where people come expecting to see what is happening, what groups are on, what help they can get, what youth and children’s work is taking place. Social media is a place where you can get visual and creative, bringing your Sundays and mid-week meetings to life in front of thousands of people. With the use of Facebook, Live video, Instagram and other ‘visual’ platforms – how much more of the church can you share with others! You can reach people on a Sunday who simply can’t get out of the house. You can let the world know that you have a safe place where children can come and play, meet new friends and learn more about the love of Christ. Social media is supposed to be engaging and social! Use that opportunity with every ounce of passion you have to reach the lost and seek to see your communities changed.

Does your church offer free wifi? If so, you can encourage your attendees to share their experiences of your church whilst there! Church life in action, so to speak.

Social media is no longer a fad, it’s here to stay and it’s only going to get bigger. Are you ready and prepared as a church to use social media to have an impact on your community? Are you ready and prepared to use social media to grow your church? Are you ready to step out and take action in order to reach those who need the church? Churches need to be doing all that they can to engage with the public online and in this way – your church needs to be accessible.

Here at KJP Creative we love to work with churches in order to see all the above taking place, and more! We have a heart to see souls set free and hearts won for Jesus, and we do this by working with churches to help to achieve this. If you’d like to work with a Christian social media agency, we’d love the opportunity to speak with you. Get in touch today!

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10 Reasons Why You Should Be Using Facebook Advertising

by Karen Petrauskas | Feb 1, 2019

Are you using Facebook advertising for your business?

As a business owner, it’s easy to get caught up in the hustle and bustle of everything that’s going on and jumping in with two feet trying to do it all: video marketing, blogging, email marketing, SEO, social media marketing – there are many options, it’s endless.

But the reality is that we cannot do it all – that is without burnout! Therefore, we must focus our efforts on what works, where our audience is likely to be and what attracts them. If we’re not reaching our audience, we might as well give up.

If we try to do every form of online marketing, we can find that we stretch ourselves too thin and work becomes sloppy, disengaging or not to the point and sales become a dream. In order to make online marketing effective for your business you need to establish what works for your business and stick to it.

There is one fact we know. Your audience is on social media. The social platforms are dominating all things online and this is where you need to get specific and dig deeper into how to target your audience at a personal level. Don’t throw all your eggs into one basket either, test what gets results and measure what works for you.

There is one platform though that can give your business amazing results if worked correctly, and that’s Facebook, in specific, Facebook advertising. Why do we choose Facebook? Here’s why:

Your audience is on Facebook!

With Facebook being the biggest of all social networks (2.32 billion monthly active users) it is providing individual businesses the biggest opportunities to get right in front of their ideal audience. It may not be your ideal platform but your target audience is on there somewhere, if you know where to look.

Facebook ads are cheap!

They’re not free, but they can often not be far off. Facebook ads can be the cheapest form of online advertising if your targeting options are correct. You can easily set daily budgets so you can be assured you don’t spend more than you intend to.

How far can you get with the budget that you have? It’s about creating a clear focus and following a simple strategy that aligns with your targets, goals and budget.

Helps organic reach

Facebook encourage businesses to advertise and want you to spend money (of course!) but favour those who do. This means that your organic social media reach will go further. We totally believe in organic posting for Facebook – adding in paid Facebook ads will help boost your organic posts.

You don’t need a huge budget

As we said, you can do Facebook advertising on a budget. Typically, £5 worth of ads could get your business in front of 1,000 people. Just think how much £50 could reach, or even £100 – amazing, right! And you can be extremely picky on who those people may be by using in the targeting options when setting up your ads.

Facebook Ads are fast

Yes, Facebook advertising drives traffic almost instantly, and you can see immediate results. You could start reaching thousands of people today! If you’re looking for a quick way to drive traffic or to create conversions, this is a fantastic way to make this happen.

Brand Awareness

This is what all small businesses are striving for in a busy digital society, to be recognised and known. By using Facebook advertising you can create brand awareness very easily. It’s a great way to let people know what you’re offering and to promote services or products. If someone has seen your business in their news feed, they will be more likely to make a purchase when they realise this is something that they need.

It’s easy to target customers

Facebook ads are brilliant at being able to target specific details, whether that be demographics, interests, job titles, or down to post codes – you can get specific with your audience. And you don’t have to just use one target, you can layer those details depending on what your promotion is offering. Save your target audience for another time or change them as you go – the options really are endless.

Once you’ve found an audience that converts, you can replicate them – this is called ‘lookalike audiences’. Facebook will take a custom audience and reach new people who are similar to that audience – meaning new targets for your business and new opportunities for conversions.

Facebook re-marketing

This option is also amazing! Re-marketing basically allows you to target people who have already taken an action, for example visited your website, used your mobile app, or given you an email address etc. These ads are presented when users visit other websites or use social media, watch videos and such like. It’s an extremely effective and powerful tool that could triple your conversion rates.

This option is ideal for hard offers – for sign ups, downloads, consultations etc.

Facebook increases website traffic

Facebook advertising is a great way to get more traffic to your website. By simply setting up a website click campaign, you can have users visiting your website in minutes. Once you’ve done this a number of times, you’ve got a batch of information to use for further retargeting campaigns and to entice people who have already taken the bait. Website click campaigns can be done from all forms of advertising but the joy of doing it within Facebook is the fact that it’s so precise and cost-effective which makes it more beneficial than other forms of advertising.

Quick advertising

Facebook adverts have a simple set-up process and produce fast results – the perfect equation for any advertising campaign. Compared to Google advertising, managing Facebook ads is a lot easier and once you are familiar with the process it can become an easy task to complete.

Don’t forget that using Facebook adverting will bring new users to your website and you will see an increase in your activity but this is not the end game – you want to see conversions! Ensure that when users visit your site or landing page, they are presented with something that is true to your business, provides value and gives solutions to what they are looking for. Make sure that your landing page doesn’t look tacky and it’s branded exactly the same as the advert they clicked on in the first place, including your tone of voice.

Your Facebook ads are still the voice of your business and should be professional and welcoming at all times.

Have you tried Facebook advertising for your business? What are your thoughts?

If you’d like to see bigger results this year and are ready to push forward with targeted social media advertising, we’d love the opportunity to chat with you. Get in touch and let’s talk.

Have you tried our 2020 social media awareness days calendar? Download for FREE and get your social organised.

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New Year, New Goals To Grow Your Business

by Karen Petrauskas | Jan 23, 2019

We’re well into January now, a new year and are you ready to grab it by the horns and get stuck into goals and targets for the year ahead?

There are many things that go through your mind as the year begins but planning and getting organised is key to ensuring that your year goes to plan. What do you need to do to get your business headed in the right direction and geared towards your core values, reaching the audience that have grown to love and adding value every step of the way?

Get started with the basics and make sure that your online presence is how it should be right from the outset. When people see you online, this is often the first impression they get of your business, of your brand, and what they see will have an impact on their first impression of you. Will they like what they see? Will they be able to relate to you? Are you offering value or solutions to their questions? Are you easily contactable or easy to find on social media?

What can you do to ensure that your online presence is ready?

Website content

Make sure that your website content is the very best that it can be. This is your shopfront and the place where people come when they want to purchase your services. If you walked into a shop and found spelling mistakes on signposts or offers that didn’t match what being shouted about, or the branding was wrong, you wouldn’t trust them. The same goes for your website. Everything that is on your site needs to shout ‘your brand’, it needs to speak your voice and portray the message that you speak about on your social channels. Try not to give mixed signals or conflicting advice.

Take a step back from your website and visit it as if you were a customer. Do you like what you see? Does it make sense? Do you have good SEO in there? If you search for your business name in Google, what appears? Would you trust and buy from your site?

Check all your copy, check grammar and spelling. Ask a friend to check also if it gives you peace of mind, a second pair of eyes is always a great idea!

Grow your business in 2019 with our top 7 tips. New year and a new start - easy steps to follow to see success

Social media channels

Social media marketing is here to stay – fact. It’s not going anywhere and it’s only going to grow moving forward. A business needs to be using social media to market their business. By all means use other forms of advertising too if you are confident that the ROI is worth it, but social media needs to be your first choice.

Have you got social channels in place? Are you using them? Do you have a strategy in place to ensure that it’s all reaching towards goals and targets?

Make sure that all your social channels are branded and are linked to your website – make the customer journey as easy as possible to jump from one place to another. Customers are looking for answers and instant fixes – can they get that from your channels?

Also, the message that comes across from your social channels needs to be inviting and informative and consistent with the content on your website. If you’ve got offers coming up on your website – share them on social! Tell a story with your social channels, use them to show behind the scenes of your business and how everything comes together. Understand your customers and what they are looking for – and give them value on your social media.

Blog for business

If you don’t already have a blog on your website, now is the time to start. People are hungry for information. There is an influx of content available online and yes this does cause competition but it’s a way to really engage and reach your audience in a way that’s relevant to their needs. This is a chance to stand out from the crowd and offer more than your competitors. It’s the easiest way to keep fresh content flowing from your website and a way for search engines to know that you’re active and engaging. Be sure to incorporate SEO keywords into your content and posts. Do your own research: If you were searching for a particular topic, what keywords would you search for on Google? Use these keywords in your blog post and add them to titles and tags.

Marketing In Your Car – Listen Now!

You may not be great at writing, and as with anything, writing comes with practice. You may even find you enjoy it after a while! Set time aside on a weekly basis to write. In this new year, schedule time in your calendar specifically for this. It’s often a task that gets put on the back burner but it is so important to raise brand awareness and great for your business.

You can even outsource this task if you think it’s too much for you to commit to, just to ensure that it gets done.

Define goals

As you start the year, you may have in your mind where you want your business to go but putting everything down into a business / marketing plan that you can action and measure results against will benefit you much more. This enables you to set goals that you know you have complete. This helps you when you hit a brick wall and are stuck on where to go next. It helps you stick to schedule and complete tasks that may otherwise be forgotten. Your marketing strategy needs to be a big part of this. Clearly mapping out a strategy and plan on where you want your business to be this time next year and how you’re going to achieve that within your marketing will give you direction and clarity. Plans can be adapted along the journey and goals tweaked or extended but direction is key. Schedule goal updates on a quarterly basis to align all that’s taken place and what’s next. Plan and map out your social media marketing along with any paid advertising or content creation that needs to take place.

If you need help with social media management, just ask! Learn how to maximise your business to see growth this year. Top tips to growing a small business

Optimise your customer experience

The journey that your customer goes on when they’re interacting with your business needs to be smooth, exciting and helpful for them. They need to feel their worth and know that they’re getting value from you. If they feel they’re just another number, they’ll go elsewhere. Take time to create great customer service plans and procedures should you need them. This year make it about creating outstanding customer service and smart solutions that drive business values. Provide reliability being on hand to customer when they need to, responding to all enquiries in a timely manner. Social media is a great tool for this and gives instant access to any potential customer – make your impression count.

Build a community

When your brand is known, you’ll gain trust and loyalty. You can build an online community with your customers by engaging and encouraging them on a regular basis. Ensure that you’ve got a sign-up list on your website or social channels, so you have an email address to be able to get in touch with them. This is so important for growing your business, providing snippets of value at the simple drop of an email. Email marketing will grow your business – is that what you’re looking in 2019? Great content speaks volumes. It’s not just what they can see from your website or social, it’s about adding a little extra after they’ve experienced that.

Build a Facebook group where you can provide even more content and value than you already offer from your Facebook Page. This can be in the form of a closed group where people can come and ask questions that they may not want to do publicly, it can be a place where you can closer with your customers, engaging with them on a higher level providing expert knowledge and advice – all of which will set you apart from competition. If people like what they see and hear, they will recommend your business, and you’ll experience business growth.

This year, build community into your marketing plan and make it a goal to grow your business through community.

Stay up to date

Trends and marketing tactics develop and grow year on year. It’s important to stay up to date and keep in line with what is happening online. What was working 2 or 3 years ago may not be the best plan of action for 2019. It’s even more important for small businesses to stay up to date so they can stay in line with larger businesses who have more resources. Small businesses can grow too! And 2019 is your year to grow. Make sure you research. Perform social listening. Set yourself up for Google alerts. Listen to podcasts. Watch the trends on Twitter. Read, read, read. There is so much you can do to learn and understand what’s going in the digital world around us. Tap into this and use it with your targets for the year. Adapt your marketing strategies as trends change, social channels appear and tactics shift.

What are you going to this year to make your business grow and stand out from the crowd? Are you going to make 2019 your year for success and business growth? You may have been holding back in years’ past, you may have been focusing on other things, on growing yourself and ensuring that your mindset is right, you may have other commitments that are surrounding you.

Whatever situation you find yourself in, it’s time work out what you want for your business, to set your goals for how to achieve them and to give 100% to your business plan. Only you have the power to make it happen. Only you have the motivation to make the shift and put in the effort. If you’re ready to see results, you’re ready to stand up and been seen.

If you’re looking for help in social media marketing for the new year, we’d love to chat with you. Feel free to get in touch and let’s start a conversation. Grow your business in 2019 with these top 7 tips. New year and a new start - easy tips to follow to see success

You can also download our FREE social media awareness days calendar – to get you organised throughout 2020. Enjoy!

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KJP Creative Launches Their New Website!

by Karen Petrauskas | Jan 18, 2019

At the start of 2019 we are extremely excited to launch our brand new website, ready and enthusiastic in all that is to come over the coming year and beyond. The launch comes with new direction, high expectations and clear focus for KJP Creative as we venture into a new season.

With months in the planning and strategy behind the website and what’s on offer, KJP Creative brings to you an agency that offers expertise, passion and energy in all things social.

Social media marketing is at the heart of what KJP Creative is about – with a mission to see businesses of all sizes grow and flourish with the help of online marketing, specifically social media and content marketing. From start-ups to small or medium sized business, we will create bespoke marketing plans according to your specific business goals and needs, working with you or your marketing department to put together a marketing strategy that gives clear direction and targets to enhance brand awareness and to increase sales and see business growth.

With expert knowledge and experience, KJP Creative can get creative with any type of business, no matter what industry you are in. It’s in our nature to be creative (hence the name!) and that’s what we love to do! We are positive that we can create great results for your business, having received nothing less than 100% positive feedback from all our clients so far, we’re not ready for that to dip anytime soon. Get to know us, let us get to know your business and allow us to become your voice within your online channels.

KJP Creative launches their new website - offering expertise, passion and energy in all things social. Get in touch to find out more! The KJP Creative new website launch also means that we’re stepping out and supporting a few charities that are close to our hearts. Take a look at our ‘Helping Others’ page and find out what’s important to us and if you’d like to get involved. We’re hoping that during the year, we’ll be able to take on sponsored charity events to add even more value – watch this space and get in touch if you’d like to get involved.

“2019 is our year to get serious about helping others. We’ve always been serious, but this year we’re digging deeper into how we can add value to every business or individual that we come into contact with. If we can help, we will. That could mean setting you up with social channels, providing training sessions for you to manage on your own social, or managing your social media marketing for you. We also love to write… and have some buzzing ideas ready to bring to the table. We want to work with local businesses and those from afar, we want to make an impact on all who we meet and get them serious about social too.” – Karen Petrauskas

We’d love for you take a look around our new site, get familiar with what we have to offer and invite you to get in touch if we can help in any way. If you want to grow your business during 2019, you need to be using social media – and using it effectively! Make it fun, start engaging and be creative with all that you do.

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How To Improve Your Blog Writing Skills – Create Killer Content

by Karen Petrauskas | Dec 15, 2018

It’s not difficult to work out that if you write well, people will want to read what you’ve written. But writing well doesn’t come naturally to some people and some find it hard to put pen to paper (or fingers to keys!) to express what they want to say.

If you’re new to content marketing and are looking to engage more with your audience, you need to concentrate on creating content that speaks directly to your reader. So let’s focus on the writing aspect of content marketing, how can you improve your writing skills?

Create powerful headlines

This is the first thing that your reader will see when your post or article appears, your headline is the most important part of your content. Grab the attention of the reader, and they’re more likely to keep reading the rest of what you have to say.

Within your headline highlight the most important concept of what you want your reader to know. Rather than padding out with ‘waffle’ be blunt and to the point. Many people skim read and when people are using mobile devices whilst on the go, they will only pick out content that hits them hard with something that will give them value. Stating that in your headline will give them curiosity and the desire to read more.

Make your writing easy to read

If you’re using Yoast SEO in your blog posts, it will let you know whether your article is easy to read. This is a great start when you first start blogging or writing.

Next, take time to read through your content and see how easy you find it to read it. As we mentioned, many people skim read so it’s a good idea to lay out your writing in a way that allows the reader to just take out the bits they need. This comes with your headlines, but it also comes with the way that it’s laid out and presented. Big chunks of text with no space for breathing can be hard on the eyes. Neatly titled sections allow eyes to skim through much easier. Adding in images to your content breaks up the text too. Although this isn’t part of ‘writing’ it shows that you are thinking of the reader when you’re putting your content together. Images and visuals can be as powerful as a good title, so use this within your writing to create breaks and demonstrate what you are talking about. Presentation should always be good.

Ensure correct grammar

Editing as you write is not a great idea, you may lose track of what you’re writing about or lose momentum and miss the point. Our advice is to just write, write and write and then afterwards go back and check for spelling and grammar. Take time after you’ve finished to edit and make amendments, even ask for a second pair of eyes if grammar is not your strong point. You could even use an app to check this for you. We can recommend Grammarly which is a great tool to get both spelling and grammar correct.

Proof read

This is part of the above point but always proof read everything you write. This goes for your blogs for sure, but it also goes for all content that you are producing, whether it be a Facebook post, a quick tweet or even the hashtags in your Instagram posts. If you have spelling mistakes within your content, it looks unprofessional and like you haven’t had the time to check correctly.

When it comes to your social media posts, if you have time, create a marketing calendar each month where you can schedule or draft all your posts ready to publish – then you can go back and proof read them all to ensure they are correct. Or you can send them to a friend to check for you.

Get into the habit

Writing is like anything and the more you do it, the better you will get. Practice makes perfect! If you’re blogging or writing a lot of articles it’s a good idea to get into the habit of writing. If you can manage a little every day, it will improve your writing skills. The more you write and the more frequent you get into the habit of writing, the more natural it will become for you.

Benefits of writing daily…

Writing can make you happier
Writing leads to better communication and understanding
Writing gives you an outlet to share expression
Writing leads to better learning
You’ll actually be surprised at how easier it becomes the more you write!

Don’t fill for the sake of it

People are busy and they want to read the necessity, grab what’s valuable and then move on. If you spend ages writing about something that’s not providing value or adding sections that are not relevant to what the article is actually about, you will lose your audience. They are there to read what the title says it’s about – not what you had for lunch! Longer articles are not always better. A short, to the point and valuable blog post is much more effective than a long, drawn-out article that hardly touches on the point in question.

Use your proof-reading time to take out any filler content which will make your article much easier to read and more appealing to your audience.

Read lots

If you’re wanting to write for other people, it makes sense that you read lots yourself. This gives you an idea of the type of content that you enjoy reading and the type of content that your readers with similar interests will enjoy too. You should be passionate in your writing and have good understanding and knowledge of the topic that you are writing about. Reading and researching provides this back up and resource for your own writing. Always take notes – this is a great habit to have as often you’ll have a whole load of notes that you can put together to create worthwhile reading.

Try subscribing to websites that you enjoy reading from and bloggers that can give you advice on the topics that you love to write about. You’ll gain lots of inspiration and valuable ideas that you can utilise in your own blog posts, help you learn which style of writing you want to aspire to and then help you to create killer content that everyone loves.

At the end of the day we are all unique and have our own style of writing, but keep in mind that when you’re writing for an audience, you are writing for them! Be unique in your style and create your own story telling ways, be inspirational and motivational where you can to give your readers something to take away from your posts. And most importantly, check everything more than once and ensure that it reads well, spelling and grammar are correct and that it tells the truth. A key to good writing is providing value – nail this and you’re well on your way!

Here at KJP Creative we love writing. We write on behalf of a number of clients across a variety of industries. If you’re looking to add good content to your online marketing but simply don’t have the time, ask us about our Content Marketing packages, we’d love to help. Get in touch today!